Sprint Swot Paper

Run Nextel Corporation SWOT Analysis Edgardo L. Cartagena Luna Management 521 University of Phoenix February 14, 2013 Sprint Nextel Corporation SWOT Analysis Background Sprint Nextel Corporation (Sprint) is an interchanges organization. The organization gives a scope of remote and wireline correspondences items and administrations to singular shoppers, organizations, government supporters and affiliates. It offers remote types of assistance on a postpaid and prepaid premise to retail endorsers and furthermore on a discount and offshoot basis.The organization showcases its postpaid administrations under the Sprint and Nextel brands, and prepaid administrations under the Boost Mobile, Virgin Mobile, and Assurance Wireless brands. The organization offers its administrations through remote systems, an all-advanced worldwide significant distance arrange and a Tier 1 Internet spine. (www. alacrastore. com, 2013) Mission Sprint’s mission is to be number one in giving a straightforwar d, moment, improving and profitable client experience. (Run Nextel Corporation, 2013). VisionSprint’s vision is to be a world class organization, with gauges by which others are estimated, including a promise to building up a world class provider base that is intelligent of the networks we serve. (Run Nextel Corporation, 2013). History Sprint's red precious stone logo spoke to the joined accomplishments of numerous amazing ancestors, including United Telecommunications, US Sprint and Centel. Each grasped a similar striking methodology that Sprint's author Cleyson Brown appeared in 1899, when the Brown Telephone Company effectively went head to head with the Bell imposing business model in Abilene, Kansas.By the mid-1970s, the organization's forceful development methodologies had immovably settled it as the country's biggest autonomous nearby phone supplier. (Run Nextel Corporation, 2013). During the 1980s Sprint drove all U. S. telecom organizations by finishing the principal across the nation, 100% computerized, fiber-optic system. It was The Company that gave America pin-drop lucidity and furthermore turned into a worldwide pioneer in voice and information administrations during the mid 90s. Run took its remote procedure a major above and beyond in the late '90s by building the main across the country PCS organize in the U. S.Meanwhile, a visionary business person named Morgan O’Brien established an organization called Fleet Net in 1987. This organization was renamed Nextel in 1993 and quickly settled itself as an across the country power in the thriving universe of remote interchanges. In September 1996, the organization presented Motorola's advancement iDEN innovation. This denoted the principal blend of improved advanced cell, two-way radio and text/numeric paging in one telephone †the celebrated Nextel telephone. (Run Nextel Corporation, 2013). By 2005 the organization was propelled as Sprint Nextel Corporation after a consolidation do ne between the two, Sprint Corporation and Nextel Corporation.Both organizations with demonstrated records of effective accomplishments were united to keep opening new entryways for clients and the business. (Run Nextel Corporation, 2013). Partners A partner is characterized as a gathering that has an enthusiasm for an endeavor or undertaking. The essential partners in a run of the mill company are its financial specialists, representatives, clients and providers. In any case, present day hypothesis goes past this ordinary thought to hold onto extra partners, for example, the network, government and exchange affiliations. (www. investopidia. com, 2013).Going forward in the conversation let’s investigate Sprints Internal and External partners. Outer Stakeholders Sprint draws in an expansive scope of Non Government Organizations (NGOs) that have understanding on explicit issues, for example, green gadgets, paper confirmation, e-squander, human rights and degree 3-discharges est imation. Each Corporate Responsibility working panel looks to set up associations with one to three NGOs and additionally financial specialist partners for discourse on the related issue just as methodology, proposed strategy, estimation and reporting.These connections have been priceless and have brought about progressively learned colleagues on the working councils and more grounded, increasingly exhaustive approaches that fuse the point of view of partner accomplices. (Run Nextel Corporation, 2013). Inward Stakeholders Sprint utilizes a multi-level Corporate Responsibility (CR) Governance Model that viably fuses all degrees of the representatives, guarantees tight linkage with their tasks and procedure, and drives responsibility for execution against their CR working needs and long haul goals.The structure incorporates the CR Steering Committee, led by CEO Dan Hesse; the CR Leadership Committee, led by Ralph Reid, VP of Corporate Responsibility; an External CR Stakeholder Panel; CR working boards of trustees; and a CR scorecard. The CR Steering Committee gives occasional updates to the Sprint Board of Directors about Sprint's progressing endeavors in the region of social duty and natural maintainability. (Run Nextel Corporation, 2013). SWOT Analysis Strength One of Sprint qualities is their Average Revenue Per Unit (ARPU).The organization has the higher ARPU inside the three biggest media transmission organizations in the U. S. A bit of leeway of 2. 6% and 2. 1% expansion over AT and Verizon’s ARPUs individually, from 2010 to 2011, put Sprint completing the 2011 financial year with a $57. 3 ARPU. These outcomes accompanied new vital plans actualized to secure the rights to offer the Apple’s notorious models of advanced mobile phones the notable Iphones. Additionally in the postpaid, continuously quarter of 2012 ARPU expanded to $63. 4 gratitude to a $10 premium information add on charge built up to all brilliant phones.The increment has been e nlisted as the best ever Sprint stage postpaid ARPU just as the best record for any significant remote organization in the U. S. (â€Å"Company Profile Sprint Nextel Corporation,† 2012) Weakness Churn rates are one of the Sprint shortcomings. These rates are the level of endorsers of the administrations that suspend their membership in a given timeframe. (Investopedia, 2013). Run being a critical organization in the U. S. remote interchanges showcase finished in 2011 with 55 million remote supporters of which 33 million are postpaid and 14. million are prepaid supporters and 7. 2 million are discount and offshoots endorsers. (â€Å"Company Profile Sprint Nextel Corporation,† 2012). During four straight years (2008-2011) Sprint lost around 8. 6 million postpaid supporters while AT and Verizon exploited and expanded their individual endorser based. Beat rates for Sprint where 0. 48% over AT and in examination with Verizon came up to 0. 59% over by 2011 monetary year. Thi s speaks to financial specialists and open that there are a few issues with administrations, gadgets or systems that make them hard to hold clients. â€Å"Company Profile Sprint Nextel Corporation,† 2012) Oportunity In this industry there is consistently a need to improve inclusion, information speeds, voice quality and to locate the most effective method of doing that. Run has an arrangement of executing a system called Sprint Vision. This cutting edge system will have the adaptability to deal with numerous innovations in only one system. One of the essential drivers for Sprints absence of development is correctly the activity of two unique systems, the in the past Sprints organize and the Nextel’s IDEN network.This plan will coordinate this two system innovations into one low working cost connect with increasingly effective methods of conveying what clients anticipate. (â€Å"Company Profile Sprint Nextel Corporation,† 2012) Threat Over the most recent few yea rs we have seen cell phones are made with more innovation and highlights. These advancements make them increasingly costly to organizations and clients. Most broadcast communications organizations appropriations the expense of this gadgets so as to make them progressively reasonable to buyers who buys in to their services.This is kind a danger for Sprint since it could put in danger the parity of development and gainfulness. For instance, during 2011 Iphones entrance and other new gadgets helped Sprints income to increment 8% or $208 millions in contrast with 2010 financial year. Meanwhile during a similar timeframe hardware sponsorships expanded 16% or $1. 1 billion. (â€Å"Company Profile Sprint Nextel Corporation,† 2010) Conclusion After 114 years of history, Sprint has demonstrated to be a creative organization and a pioneer in the broadcast communications industry.It is an organization with corporate obligation bargain that conducts organizations in a socially and natura lly dependable way. It’s dependent on the reason that an organization is considerably more than the items and administrations it sells. (Run Nextel Corporation, 2013). Run has extraordinary prospects to prevail in today’s advertise condition and increment their benefit. By utilizing what they have gained from his qualities, they can set the stage to arrive at their objectives. At the point when we took a gander at the Average Revenue Per Unit they have been making, it tends to be built up that Sprint can be more beneficial than its competitors.If it very well may be done once it very well may be done without fail. Despite the fact that, Churn rates shortcomings Sprint believability to keep up its supporters, during 2012, Sprint detailed the most minimal agitate rates ever at 1. 7%. (Run Nextel Corporation, 2013). Client support experience has expanded additionally to best ever levels. Additionally the line of gadgets like the Iphone is assisting with keeping clients up beat and faithful. (Run Nextel Corporation, 2013). Run Vision system will help to . diminish cost of tasks of the organization and will furnish clients with better services.Customers ought to be more joyful and increasingly happy with Sprint items and administrations. Benefit will likewise be less influenced by gadgets appropriations since arrange tasks will be more cost productive. Subsequent to examining all the data accumulated, it look that may

Free Essays on This Is America

This Is America â€Å"In no chance would having English as the official language meddle upon anyone’s private life, business, or everyday living. Official English applies just to the lead of government business.† - S.I. Hayakawa America today is clearly a mixture of various social orders. All over, in each city and in each state, there are Germantowns, and Chinatowns, and Greektowns. America has positively formed into one major multicultural society. With the a wide range of societies, come the a wide range of dialects too. At the point when an individual envisions the language of the United States, normally most accept that English is the national language. America, in any case, doesn't have an official language. As indicated by the Center of Immigration Studies, in excess of 300 dialects are as of now spoken in the United States (U.S. Agency of the Census). Migration in the United States is a positive occasion that can't be changed regardless of what moves are made against it. Migration, truth be told, has numerous positive impacts upon this incredible country. With the beneficial outcomes on this nation additionally come the destructive impacts. On the off chance that America needs to keep on living amica bly with the huge number of various societies, ! the initial step is make English the official language of the United States of America. Today, 1.9 billion individuals communicate in the English language; more than 33% of humankind (U.S. Authority of the Census). English is additionally the national language of numerous nations with a various of various societies remembering India and a few crowded nations for Africa. Individuals in those nations utilize English to lead normal and authority business, however they keep on communicating in a wide range of dialects also. It appears to be amusing that the United States, the land practically equal with English, doesn't have it as its official language. In those nations, the peo... Free Essays on This Is America Free Essays on This Is America This Is America â€Å"In no chance would having English as the official language barge in upon anyone’s private life, business, or everyday living. Official English applies just to the direct of government business.† - S.I. Hayakawa America today is clearly a blend of various social orders. All over the place, in each city and in each state, there are Germantowns, and Chinatowns, and Greektowns. America has positively formed into one major multicultural society. With the a wide range of societies, come the a wide range of dialects too. At the point when an individual envisions the language of the United States, normally most accept that English is the national language. America, in any case, doesn't have an official language. As per the Center of Immigration Studies, in excess of 300 dialects are as of now spoken in the United States (U.S. Agency of the Census). Movement in the United States is a positive occasion that can't be changed regardless of what moves are made against it. Migration, truth be told, has numerous positive impacts upon this extraordinary country. With the constructive outcomes on this nation likewise come the hurtful impacts. In the event that America needs to keep on living amicably with t he large number of various societies, ! the initial step is make English the official language of the United States of America. Today, 1.9 billion individuals communicate in the English language; more than 33% of mankind (U.S. Department of the Census). English is additionally the national language of numerous nations with a various of various societies remembering India and a few crowded nations for Africa. Individuals in those nations utilize English to direct normal and authority business, yet they keep on communicating in various dialects also. It appears to be unexpected that the United States, the land practically equivalent with English, doesn't have it as its official language. In those nations, the peo...

How and why do modern companies use cost accounting for sustainability Essay

How and for what reason do present day organizations use cost representing manageability Refer to at least one model - Essay Example Such is the bit of leeway that a business supervisory group gains from the utilization of cost bookkeeping. Kinney and Raiborn characterize cost bookkeeping presents a component of investigation of past, evident just as future information to find significant data on the expense of all articles that is significant for exact cost the board (4). Cost bookkeeping involves the utilization of costing just as the standards of cost bookkeeping with a focal goal to learn benefit of an organization. Costing, as a major aspect of the framework, includes guaranteeing that business learns expenses everything being equal. In the business, cost bookkeeping contrasts from money related bookkeeping. While budgetary bookkeeping presents an instrument of detailing the money related situation of an organization, cost bookkeeping is a rule that fills in as an arrangement of inward revealing of the presentation of the organization. The key job of undertaking cost bookkeeping is to give brief cost data tha t organization the executives needs to take part in arranging and as a guide for educated dynamic on organization issues. It is imperative to increase money related data before taking part in any business action. All cost articles ought to have their bunks expressed as a methods for illuminating choices. With the improvement of a few maintainability procedures, present day organizations apply cost bookkeeping in assorted manners. Manageability activities in various pieces of the world, for example, those planned for presenting sustainable power source in Europe legitimately influence the cost administration of current organizations. Present day organizations must recognize and suit the different supportability activities that keep on forming the business condition and carry genuine difficulties to their proceeded with presence and productivity. The importance of applying cost bookkeeping in supportability radiates from the need to decide the expense of the various upgrades, which an y advanced organization dispatches to fit in with maintainability prerequisites. The expense of the differing types of advancement received by organizations to start manageability ought to be under close thought through cost bookkeeping. Cost bookkeeping in maintainability involves a concise assessment the company’s execution by considering the degree of cost reserve funds that may gather from upgrades that grasp manageability, made by the organization. Cost bookkeeping, as a significant part of manageability bookkeeping, ought to consider the benefits and comes back from exercises that enhance the social and natural parts of a company’s tasks. It includes full incorporation of manageability costs in the money related tasks of present day organizations. Cost bookkeeping, as method for advancing supportability, permits organizations to pick the best and most affordable practice. The decision involves a through and point by point procedure of thought of cost and benchmar king of the proficiency of various improvement methodologies set. In each arrangement of bookkeeping data, cost the board contributes a fundamental job of giving pertinent data that is significant in the dynamic procedure. Maintainability bookkeeping is a generally late practice that most organizations embrace, notwithstanding, not as a feature of legal arrangement. Reasonable advancement has three imperative columns, all of which each company’

The 5-Minute Rule for Act Student Essay Samples

The 5-Minute Rule for Act Student Essay Samples Aiming for a high score on the ACT essay section usually means that you will need to attempt to understand precisely what the graders want. The goal, really, is to demonstrate that you may write an adequate essay in that moment, and a 10 in each domain demonstrates that just in addition to a 12 does. Though you can readily understand your score a multiple choice test, you could be left wondering what's going to earn you a nice score on the ACT essay. Figure out how to locate your ACT target score. Moreover, our English-speaking writers make sure every order has original content and a suitable structure. Therefore, if you're looking for free topic essay ideas, then you have arrived at the correct spot. However, I think this is definitely the most exacting moral code in conditions of a social context. Otherwise, it is contingent on the context. Act Student Essay Samples - What Is It? Student leadership on the opposite hand is the procedure by which an individual becomes a leader whilst still in school. The word itself is a nightmare to several students, particularly to those who dread writing. Many people think that high school entrance essays are comparatively less difficult to write than college entrance essays, that's the reason there are fewer places where you are able to get assistance with higher school entrance essays. There's no question that the ACT is essential for high school students who are considering applying to college. Because there isn't any censorship, there's no telling what sites a student can visit. For that reason, it's reasonable to say that student leadership helps an individual's career. When you're in high school, it's definite that you're expected to do a few write-ups and projects which require pen and paper. But your college essay needs to be distinctive and individual to you. Help colleges learn something about you they cannot discover when reading the remainder of your application. The Advantages of Act Student Essay Samples Some schools also need you to write more than 1 essay, and should you just assume you get to select from the 3 options when you were actually supposed to write three short essays, well that is definitely an issue. Following are some essays students may read, not just to help them see how such writing is done in real life, but also to find out more about the world around them. Hence, if you prefer to balance your academic and family pressure side-by-side, you can merely secure totally free essay samples so you may have a simple idea of writing proper essays. Understanding how to write different kinds of essays will only assist you a limited quantity. The notion is to receive essay graders to perk up just a little bit when they read your thesis and after that go in the body of your essay having a more positive attitude. Possessing good essay examples provides the reader an in-depth and on-the-court idea about what a well structured and coherent essay appears like. Last, each principal paragraph wants a conclusion of its own to tie the entire paragraph together. There are not any official requirements about the essay length, regardless, you should focus on the subsequent points which will help to pick the right length of your essay. There's several essays completed by them. This form of leadership was associated with different varieties of leadership such as political and company leadership. You must find the most suitable resources for your essay and patience when finding the most suitable inspiration to write. Don't be worried about a few of them being rather abstract their principal aim is to reveal to you the basic principles that you'll have the ability to transfer to your own writing. Writing assignment or as it's the remainder of their lives. The cost of an essay rides on the total amount of effort the writer has to exert. Admissions people usually enjoy just a little creativity, but it's a little gamble, attempts at cleverness that are not really clever tend to get reviled. Your work is to compose an essay in which you take some type of position on the prompt, all while assessing the 3 perspectives supplied in the boxes. Whenever your teacher asks you to analyze the root of the Civil War, he's going to get a great deal of essays that sound basically the exact same.

Why I Want to Study Economics - 917 Words

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The Gay Marriage Should Be Legal - 947 Words

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Manage Knowledge and Information

Question: Discuss about the Manage Knowledge and Information. Answer: Introduction Decision making is one of the important activities in every organisation that tries to remain in a sustainable position in the market. However, the effective decision-making of the organisation depends on a number of factors in which the knowledge and the information management plays a crucial role. The organisations thus employ innovative technologies that help to reach the goals of the company. In the opinion of Galliers and Leidner(2014), the appropriate management of the knowledge and the information has a positive impact on the decision making process that increases the productivity of the organisation. The project discusses the various ways of managing knowledge and information using methods such as MIS, DSS. The impact of the technology on the decision-making process of the company is also analysed in the study to understand the importance of the technologies. The study focuses on the car industry of Australia due to which the Ford Australia is chosen. The problems faced by the company while managing the knowledge and information for appropriate decision making is discussed in order to highlight the appropriate methods for addressing the issues. The changes that took place in the recent times is analysed to understand the way in which the company arrived at the decision. Ways of managing knowledge and information The knowledge and the information management in the organisation is a process that involves creatingsharing, using ad managing the knowledge and the information of the organisation. It is a multi-disciplinary approach that is employed by the organisation that helps the managers to make appropriate decisions that supports the organisational activities (Iraniet al. 2014). Based on the nature of the business and the organisation, there are a number of ways in which the organisations manages their knowledge and the information of the business. However, there are certain common methods and technologies that almost every organisation implements in order to obtain the best possible outcome for the decisions undertaken by the managers and the decision makers of the company. The organisation takes the support of the various technologies such as the MIS, DSS and EIS to make organisational decisions (Schwalbe 2015). The Decision Support System (DSS) is useful for the organisation to support the unstructured and the semi-structured decisions of the company. The DSS is characterised by incomplete or uncertain knowledge that uses the qualitative data. The DSS is beneficial to the decision makers of the company as the alternative scenarios can be easily modelled and compared. According to Park and Lee (2014), the investment decision is highly supported by the DSS technology. The Management Information System or MIS is a sophisticated reporting system that is built on the basis of the current system that is under processing. The MIS is used by the organisation to support the structured decision making of the company and the tactical management level such as the stock level or the pricing of the product. The Executive Information System (EIS) supports a various range of decision making that is unstructured in most cases. It supports the executive level of management to design high level strategic decisions. The summary data from the internal system can be effectively extracted through EIS (Doz and Prahalad 2013). Impact of the technology on the decision-making process The technology helps the decision makers by providing them with the tools to collect, analyse and evaluate the data which is required to make effective decisions. The technology has a significant impact on the decision making process as it improves the business performance through a number of ways such as follows: Centralising the data of the company The decision makers are dependent on a number of data sources within the organisation. It becomes difficult to make the appropriate decision when the data are stored in the different systems of the departments (Holsapple 2013). The technology helps to store the data in a central location reduces the difficulty and avoids unnecessary time consumption. Simplifying Data Collection The network technology further allows the company to make effective decisions on the basis of the latest information that is available from the supply chain or the market. The managers of the company are able to communicate with the members of the supply chain though secured networks to gain coordination in the decision making process and effectively balance the demand of the market with the supply of the product. Collaborative Decision-Making The collaboration of the decision making is also possible with the help of the technology. Technology can be effectively used to make joint decision while developing a new product. The videoconference facility is an effective technology that is used in the organisations in the recent days to carry out joint decisions of the company. Business problem currently faced by Ford Australia Ford Australia being one of the well-known companies in the car industries in Australia carries out knowledge and the information management in the organisation to make appropriate decisions. However, in the recent times Ford is reported to be under a heavy cloud and it plans to shut down few of its plants. It has been observed that the company is facing the maximum challenges due to the ineffective decisions that arise as a result of poor knowledge and information management (Hislop 2013). The decision of the company to close down the plants is considered as a wrong decision as operating in the market would allow the company to earn profit in the long run. As per the CEO of the company, the economies of scale of Australia are one of the challenging factors behind the low productivity of Ford. The company further decides to restrict its decision regarding the up-gradation of the operation. The reason behind such decision is that the other car industry in Australia does not manufacture enough cars that will give proper justification to the investment made by Ford to upgrade the operations (Rothaermel 2015). The company further faces other challenges that include seismic re-structuring. Ford has not used the marketing strategy that Toyota or Holden have used to increase their market productivity and profit. Both the rival companies of Ford have invested in the process of meeting the changingpreference of the customers in the case of small cars as well as SUV cars. The marketing strategies gave these companies competitive advantage that supported them to secure export market and maintain them (Ward and Peppard 2016). The ineffective strate gies of Ford are considered as one of the reasons behind the downfall of the company. Appropriate methods for addressing the issues Ford Australia have been facing maximum of its issues due to the improper decision making. Thus, to achieve effective outcome of the decision making it is important for the company to consider certain appropriate methods or strategies that will address the organisational challenges. Acknowledge and compensate for the biases The decision of the company tends to become less objective as the emotions and the biases of the managers or the other stakeholders involve in the process of decision making. Therefore, it is important to acknowledge and compensate for the biases in order to achieve the effective business decision results (Ferreiraet al. 2016). Using pro and con lists Although the use of the pro and the cons list is an old method used in the organisation, it is still one of the most effective way to address in the decision making issues and managing the knowledge and the information of the business. This is an effective option as it allows the decision makers to evaluate the entire positive as well as the negative options and thereby chose the best possible option (Motro and Smets 2012). Striping down the deciding factors This is a useful strategy when the decision making becomes difficult. In this method, the decision maker tries to limit the interruption rather than thinking of all the possibilities. It is beneficial to stripe down the deciding factors to the minimum numbers. Furthermore, eliminating the factors that are not of the primary consideration helps the managers to make better decisions and manage the knowledge and the information of the organisation effectively (Liebowitzand Frank2016). Data that is important in dealing with the knowledge and technology The data are the facts and the figures that infers something specific but are not properly organised and hence do not provide any further information related to the context. In the present market, there are different types of data that are important for the companies. There are different multimedia data such as the audio, video, images and graphics apart from text and numbers (Stadtler 2015). In the opinion of Ogiela(2015), for the automotive industry the data is not something new. The company constantly considers the data to optimise the supply chain and analyse the sales. The big data have a significant impact on the parts and the features of the car. The big data of the company helps to infiltrate every aspect of the experience of Ford. The innovation in the technology is allowing ford to deal with larger and diverse datasets. Ford uses data analytics to find efficient ways to survive in the market. The big data is important for Ford Australia as it allows the company to acquire the adequate information and knowledge needed by the company to carry out the business activities. Changes in the technology With the changing demand and the consumer behaviour, there is remarkable changes in the technologies that are useful for the organisations in dealing with the market changes. Ford started the business in 1970s with engine controls and microprocessors. With the passage of time, the products of the company have become more and more advanced and software based. The company has gained the ability to take the data, store it and analyse it to identify what value can drive up the productivity and performance of the company (Davison, Ou and Martinsons 2013). The technology has helped the company to know the easier methods of repairing the car and analyse the way in which the people are using the vehicle. The company studied the market demand and the need to bring effective changes in the business. Introduction of new car models with better technology have been considered by the company. Ford introduced the new Mustang that has been accepted by the Australians well. The Australians ordered the car twice the time as that done by the buyers in UK, despite the car market in Australia being small. The car is a right hand drive car that attracted a number of customers in Australia(Ford.com.au, 2016). The company has been able to reach the decision of launching the car with the innovation with the help of the effective knowledge and information management strategies. The strategies helped the company to consider the pros as well as the cons of the company. Conclusion The knowledge and the information management is thus one of the most crucial activity that is carried out by the company effectively. The effective management of knowledge and the information of the organisation is not only able to support the decision making of the company but also drive the productivity and revenue of the company, thereby helping the company to gain more profit. The various methods such as the MIS, DSS and EIS are effective in managing the knowledge and the information to facilitate the decision making process of the company. The technology further has a significant impact on the decision making process of the company. The efficient and the innovative technology allows the organisation to gain a competitive advantage over its competitors with the help of the appropriate decisions. While considering the knowledge and the informationmanagement of Ford Australia, it can be inferred that the company faces a number of issues that are to be effectively addressed in order to allow smooth running of the business. 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